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“Hong Kong Film New Action - Beyond Box Office” Symposium

22 March 2011 Programme Rum-down

Panel Discussion #1: 22 March 2011, Tuesday 09:45 – 11:00
Breaking Windows – Shaking Up Film’s Traditional Releasing Hierarchy
New media and global releasing patterns are bringing massive change to the way that films are released. Release ‘windows’ are collapsing, DVD markets are being replaced by online distribution and rights holders are learning to exploit new categories of rights. How are Asia’s film-makers coping with the changes? Whatever happened to the ‘long tail’?

Panel Discussion #2: 22 March 2011, Tuesday 11:15 – 12:30
Opportunity Knocks – Film’s New Markets and Products
Exploring cross-sector collaboration. Games companies are increasingly looking to invest in Asia’s film industry or work with it. Animation and comic book companies see increasing cross-over with film’s theatrical market. And online and mobile platforms offer film producers new revenue sources. But film-makers may need to revise their way of thinking - taking into consideration factors in other parts of the entertainment industry at an earlier stage of a project’s conception.

Panel Discussion #3: 22 March 2011, Tuesday 14:00 – 15:15
Hong Kong - A Hub in the Middle of a Dynamic Region
Asia is already to some of the fastest-moving content and distribution businesses -- Korea is a world leader in mobile TV; with the world’s largest Internet population, China is developing new business models in film distribution and online gaming; digital film exhibition is booming in Hong Kong and the Philippines – but industries are fragmented. Where can this innovation and experience be shared? This session will present some case studies.

Panel Discussion #4: 22 March 2011, Tuesday 15:30 – 16:45
Mobile TV and IPTV – Takeoff at Last?
China set its own standard for mobile TV (CMMB) six years ago. After a slow start, giants like China Mobile are now encouraging consumers to use the service by bundling it with its 3G service. Content company Shanghai Media Group has recently been granted a licence to operate a nationwide service. Will consumers be offered something new and worth paying for? Or is mobile TV destined to be little more than an extension of existing TV and digital media offerings. What are the opportunities for film-makers? What are the lessons from South Korea where 25+ million mobile TV users are watching TV in different ways? Are tablet computers the tipping point?

23 March 2011 Programme Rum-down

Panel Discussion #5: 23 March 2011, Wednesday 09:30 – 11:30
China – The World’s Largest Developing Market
China is changing! The mainland government is promoting copyright protection. Consumers are developing the habit of paying for film content – either through Internet cafes, online or via mobile devices. And the country’s telco and games companies are now some of the largest media enterprises in the world – and they are now being joined on the stock market by Chinese social network firms such as Youku. This session will serve as a snapshot of the current media-entertainment landscape in China and allow foreign and Chinese participants to share experience and develop common business models.

Panel Discussion #6: 23 March 2011, Wednesday 11:15 – 12:30
Chinese Films: Performance, Competition and Marketability
The mainland Chinese film industry is undergoing an unprecedented boom and global perceptions of the Chinese film industry are changing. This seminar will examine:
  • Whether that growth is balanced and sustainable?
  • Whether Chinese films are fulfilling their potential in international sales? With overseas audiences?
  • Whether China’s art house and commercial films are on different tracks?
What is the role of the Hong Kong industry within this fast-evolving environment?