Major Events
Hong Kong Film New Action - Beyond Box Office
The “Hong Kong Film New Action - Beyond Box Office” was the major event of the FDC’s promotional initiative “Hong Kong Film New Action” in 2011. The event was organised by the FDC and CreateHK, and co-organised with the Hong Kong Digital Entertainment Industry Support Centre and the Hong Kong Productivity Council. It was held during “FILMART 2011” from 21 to 24 March 2011. The theme of the event was about ancillary revenues of the film industry and cross media collaboration. By organising a series of conferences and networking activities, the event provided a communication platform for the local, Mainland and overseas stakeholders of the film industry to exchange views on film distribution, cross media collaboration and ancillary products, etc., and to explore business opportunities. The event also offered a chance for cross media groups to build up relationship and business partnership. Furthermore, conferences were held during the 4-day event to look at the marketability of Chinese language films and the film market in China.
“Hong Kong Film New Action - Beyond Box Office” included three activities: