Nova Power Pavilion

Oversized posters showcasing the new image of the ten “Nova Power” artistes and television panels showing their interviews were displayed in the pavilion to attract viewers. A virtual reality experience area was also set up for visitors to have a glimpse of the preparation stage of the photo sessions. A promotional brochure with the image photos and interviews of the artistes was also distributed in the booth.

A kick-off ceremony of Hong Kong Film New Action 2018 took place on 19 March 2018 at the pavilion and was officiated by Dr. Bernard CHAN, JP (Acting Secretary for the Commerce and Economic Development), Mr. Victor TSANG (Head of CreateHK), Professor CHEUK Pak-tong (Representative of HKFDC), Mr. Percy FUNG (Permanent Honorary President of AMP4), Professor Eric YIM (Chairman of HKDC), Mr. Sliver CHEUNG (Chairman of HKFAA) and Ms. Tina LIU (Project and Creative Director of Nova Power).

The ten “Nova Power” artistes and the ten fashion and costume designers attended the kick-off ceremony. The designers shared their concepts of designs of the outfits for the ten artistes for the Red Carpet event of the 37th Hong Kong Film Awards.