“Hong Kong Film New Action” Pavilion

The Pavilion was tasked to showcase the history and success cases of convergence between the film industry and other sectors in Hong Kong and promoted Hong Kong new generation film producers and directors as well as the various activities of the project “Hong Kong Film New Action - Power of Media Convergence”. Large screens and interactive installations were set up and products derived from the convergence between the film industry and multimedia sector were displayed in the Pavilion.