The theme of the pavilion was 3D movie production of Hong Kong. In the pavilion, the history, works, production theory and techniques of Hong Kong 3D movies together with the 3D film clips directed by the Hong Kong new generation directors were shown. Information of the Hong Kong new generation directors and the 3D movies was displayed in the interactive kiosks. Appointment service for investors to meet the new generation directors was available at the pavilion. Besides, experienced directors and post production experts were present to share their experiences on 3D movie production with the visitors.
During the 4-day exhibition, a great number of film buyers and film practitioners from all over the world visited the pavilion. Visitors expressed great interest in the exhibition and collaboration with Hong Kong new generation directors. Many of the visitors sought co-operation opportunities with the Mainland and Hong Kong film companies for co-producing films.